All you need to know about Raw dog food

Delve into everything you need to deliver your dog a healthy BARF (Biological Appropriate Raw Food) diet, with our online raw food introduction, tips and our in-store dog specialists; who will be happy to help you choose from our varied ranges of raw products a diet to suit your dog.

Call one of our experts for information or alternatively visit a store:

0116 260 2001

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Why Use Raw Dog Food?

All of our beautiful dogs, regardless of shape and size, have the anatomy of a carnivore; from their sharp teeth designed for grabbing and tearing meat to their low pH stomach acid that protects them from bacteria that can be found on raw meat products. Feeding a balanced BARF diet your dog can easily digest can give them many health benefits (see table below) and it can increase your dogs energy and vitality, especially in older dogs as well as improve their overall happiness thanks to the endorphins released whilst gnawing meat products.
You can tailor your dogs raw food diet to their individual requirements, allowing you to avoid ingredients your dog is allergic to, whilst being able to offer a varied diet of protein sources and raw chews 2-3 times a week.

Free Local Delivery

During the Coronavirus pandemic we are offering a free local delivery service to customers within a 5 mile radius of our Syston store.
A minimum spend of £20 applies. Deliveries are Monday – Friday and are normally within 48hrs.

Health Benefits of Raw

Anal Gland Health

Your dog should produce a smaller, compacted stool, thanks to better digestion and water absorption in their intestines, allowing for correct anal gland drainage as your dog passes their stool, reducing vet visits and pooch scoot!

Featured Raw Food Products

Nutriment – Salmon With Turkey Formula

Natural Instinct – Pure Green Tripe

Natures Menu – Succulent Duck

Bulmers – Duck & Tripe

Raw Feeding

If your dog was thrust back into the wild habitat of their ancestors, their diet from the prey they caught could be broken down to 15% (max) bone, 20-25% (max) offal and the rest made up with muscle mass and trace amounts of greens. You can easily help to replicate this breakdown in a variety of ways with our Raw ranges. Our ready to serve ranges from Nutriment, Nature’s Menu and Natural Instinct, offer a complete balanced diet, waiting to be defrosted and portioned for your dogs meal, available in a variety of protein sources and offered in trays, chubbs and nuggets format.

We have a selection of 80*10*10 complete diets featuring different protein sources, this range breaks down to 80% meat, 10% bone and 10% offal, add in bones up to 3 times a week to deliver the extra 5% and use offal treats such as poultry breast, tripe and fish to boost the offal percentage. If you want full control over the ingredients we have meat chunks, mince and chubs, with which you can create your own mix plus the huge selection of raw bones and offal products to give you complete balance, including fruit and veg boost nuggets to add beneficial nutrients back in.

Protein Sources

Beef – rich in iron and B vitamins.

Chicken – a lean meat, great for digestion

Duck – a tasty meat dogs love, high in vitamin A, B vitamins, iron and selenium.

Goat – a novel meat, low in saturated fat, high in vitamin B, B12, Omega 3 and calcium

Lamb – a great source of zinc, iron, omega 3 and B vitamins

Pheasant – contains a high level of iron, vitamin B6 and selenium

Rabbit – a low fat, low calorie meat.

Turkey – is packed with healthy minerals such as iron, potassium and phosphorous as well as B vitamins

Venison – a novel protein with high levels of thiamine, riboflavin, vitamin B6 and B12, niacin and zinc

Offal Sources

Heart – is rich in iron, zinc, thiamine, riboflavin, vitamin B6 and B12, phosphorus, copper and selenium, it should only make up to 10% of your dogs diet due to being high in cholesterol.

Kidney – is a great source of essential fatty acids, vitamins A, D, E and K, they are a rich source of iron, all the B vitamins and zinc.

Liver – is packed full of iron, zinc and folate, it also delivers vitamin A, B6, B12, C, D, E and K, riboflavin and thiamine amongst others. Ideally it should make up 5% of your dogs BARF diet.

Green Tripe – is a low in fat protein source that also contains a source of vitamin A, B, C, D and E, omega 3, essential fatty acids, calcium and phosphorus. It’s also beneficial as it contains lots of digestive enzymes and bacteria, making it a great probiotic which will help your dog’s digestion.

Raw Treats

Raw treats offer several benefits to your dog, such as the enjoyment they get from gnawing, being a healthy supplement to their diet and increased dental hygiene. Unlike their cooked counterparts, they won’t splinter and are 100% safe for your dog to eat; it is always advised you feed your dogs treat under supervision and remove bones that size has become swallowable as your dog has gnawed them down.

The following are a few of our beneficial treats we recommend:

Beef Trachea – suitable for your dog to have from 10 weeks old, this bone free chew fulfils your dogs chewing needs and is an excellent source of glucosamine and chondroitin.

Lamb Ribs & Neck – suitable for 6 month old plus dogs, these are perfect to help keep your dogs teeth in tiptop condition as they’re not as dense as beef bones but are more abrasive to help win the war on plaque.

Poultry/ Duck Wings & Necks – these soft bones are ok to give your dog from 10 weeks old, a tasty mixture of textures your dog will enjoy.

A few of our raw food suppliers


Natural World Pets Leicester

1181 Melton Road, Syston, Leicestershire, LE7 2JT

Natural World Pets Leicester

1181 Melton Road,

Tel: 01162602001

Opening Times

Mon – Thurs: 9am – 5.30pm
Fri: 9am – 7pm
Sat: 9am – 5pm
Sun: 10am – 4pm

Opening Times

Natural World Pets Northampton

Natural World Pets Northampton

Harborough Road,

Next door to Waitrose

Tel: 01604 281899

Opening Times

Mon – Thurs: 9am – 5.30pm
Fri: 9am – 7pm
Sat: 9am – 5pm
Sun: 10am – 4pm

Pingle's Pet Store

Pingle’s Pet Store

Ashby Road,

Tel: 01455 847625

Opening Times

Mon: 9am – 5pm
Tues: 10am – 5pm
Weds – Fri: 9am – 5pm
Sat – Sun: 9am – 4pm

RSPCA Woodside Animal Centre

RSPCA Woodside Animal Centre

190 Scudamore Rd,

Tel: 0116 2242 435 (Shop)

Opening Times

Mon: 9am – 5pm
Tues: 10am – 5pm
Weds – Fri: 9am – 5pm
Sat – Sun: 9am – 4pm